We created Wholy M!lk because we couldn’t find a plant-based option for health-obsessed people like us. We were tired of compromising between a great latte and a great nutrition panel.
Even at the best cafés in New York City, there was always a trade-off: a barista blend that foamed but was filled with seed oils and gums, or a natural option that was watery and couldn’t perform in a latte (or, God forbid, a cappuccino).
It took us years of research and development to perfect a recipe that froths and steams without the added junk. We worked with the food scientists who developed the original Califia almond milk to create our own blend of cashew, date, coconut oil, and hemp. At its heart is an uncompromising commitment to sourcing from organic, sustainable, and regenerative farms.
Good food runs in the family
We’re Emma and Matthew Maitland, siblings born and raised in New York City. We come from a legacy of helping others achieve better health; our grandparents ran a health retreat in the Hudson Valley, where thoughtful food was part of everyday life.
With a background in nutrition and farm-to-table catering, Emma has worked as a recipe consultant for brands such as Juice Press and Equinox. Matthew brings experience from Michelin-starred kitchens including The Four Horsemen and Bâtard, and works as a private chef with the likes of Spotify, Rhode, and Goop. Emma and Matthew have always had a passion for local food and the intersection of nutrition and delicious food.
